Hybrid Local SEO
Local SEO on Steroids
Local SEO is a powerful marketing strategy for many businesses, especially those who rely on customers in their city and geographical area. The problem is, as the internet continues to become more crowded with so many new competing businesses and high ranking directories, local SEO strategies will become less effective and require much more time and resources. Rather than waiting for this eventuality and then scrambling to come up with new approaches, we believe the time is now to start implementing forward thinking solutions.
Hybrid Local SEO is one of those solutions. A Hybrid approach will allow even startups and small businesses to remain competitive. Like many challenges in life, a change in approach can significantly change the outcome.
"It's more important now than ever for local businesses to establish their online presence. Tomorrow's internet will NOT be less competitive, NOT be less congested, and NOT be easier for new businesses trying to compete."
Table of Contents:
(tap to expand)
What is Hybrid Local SEO?
Hybrid Local SEO is an integrative approach to Local SEO that merges organic with ppc and other online marketing channels. The advantages to this hybrid approach are bussinesses and brands are able to achieve immediate ROI and results from their marketing efforts, while still being able to put in the time sometimes necessary to grow their organic SEO visibility and rankings. Hybrid Local SEO, like Hybrid SEO, is the next evolution of search engine marketing. It is the merging of traditional and forward-thinking online marketing practices into one comprehensive strategy that delivers prompt results for businesses even in congested or competitive industries. It removes restrictions on what marketing channels are available, and offers more flexibility in campaign management. Hybrid Local SEO strives to make the most of today’s numerous marketing channels and embraces integrations at all levels.
How does Hybrid Local SEO Work?
Hybrid Local SEO takes all of the traditional steps that businesses have been doing with local search engine marketing, such as optimizing their GMB page, website, location pages, local citation and link building strategies, then builds upon it by integrating a paid campaign strategy to complement and supplement what is being done organically online. The goal (and the advantage) of this hybrid approach is to achieve quicker results for local businesses, to be able to build their local presence without feeling rushed, and to reach out beyond their local area to neighboring cities, towns, and zip codes.
Hybrid Local SEO not only levels the playing field, but expands it as well.
What Are the Benefits of Hybrid Local SEO?
The main benefit is the ability to get immediate leads and sales without having to wait for organic SEO results. By producing revenue early, a business will be able to gain profits quickly and without the same urgency and pressure, build the business’s organic presence for the long term. Hybrid local SEO also takes less time and money than traditional local SEO campaigns, while still delivering better results than PPC alone. It gives businesses an effective toolset that will inject fresh leads into a business on a regular basis, while still building an authoritative organic presence. Hybrid Local SEO is ideal for businesses who want long term growth in their local market but need a quick burst of traffic and business.
How Can Hybrid Local SEO Help Your Company?
The Hybrid Local SEO strategy works best for companies in need of sales leads quickly, or startups that need visibility. The Hybrid Local SEO process involves a variety of steps over the short, medium and long term to get businesses results.
To be clear, it’s not a shortcut, but rather a VIP pass to go to the front of the line without rudely cutting in. A Hybrid approach allows the business to develop a strong local SEO strategy over time, but still be able to enter the scene competitively and able to increase their revenue in the short term.
Does Hybrid Local SEO Cost More Than Traditional Local SEO?
Hybrid Local SEO is actually more cost effective. The Hybrid Local strategy will allow your company to reach more prospects for less money than a traditional Local SEO campaign, and most importantly, realize ROI early to pump back into your business and marketing. Local SEO by itself may appear cheaper because it does not have the “pay for leads” component, but without leads and sales early on, it’s only money going out and none coming in.
How Does a Hybrid Local SEO Campaign Work?
Campaigns for Hybrid Local SEO vary from business to business and market to market, so Hybrid Local SEO campaigns look different from one another. A Hybrid Local SEO strategy is based on integrating paid promotions into a comprehensive local search engine marketing campaign created with your business’s goals in mind. Hybrid Local SEO can incorporate Google Adwords, Facebook Ads and promotions, PR, and maybe ads running through Google Display Network to help you get more visibility and impressions than what would be possible on a localized level alone. Hybrid Local SEO also incorporates a digital marketing strategy to complement the traditional local search engine marketing practices being done on your business’s website, Google My Business page or Yelp profile pages for example. Hybrid Local SEO also often overlaps with other digital marketing strategies like social media and PR depending on the goals and needs of the business.
What Hybrid Local SEO Strategies Should a Business Adopt?
Hybrid Local SEO can be used on any type of business and in any market, regardless of the business’s size. Hybrid Local SEO is customized to meet the needs of your company based on your goals, which includes ensuring that your strategy fits into Hybrid Local SEO best practices for local marketing. Hybrid Local SEO is really a concept that can be applied to almost any business, regardless of what industry they are in. Hybrid Local SEO examples include local plumbers and electricians who are trying to get new customers, retail stores looking for more traffic, restaurants who want to attract diners and so on. Hybrid Local SEO will help businesses grow their lead pipeline with an online presence that is enhanced through paid campaigns to generate more traffic and views. Hybrid Local SEO can also be used to increase brand awareness, drive more local search results views, as well as expand a business’s reach from a local level into a massive digital marketing campaign.
Hybrid Local SEO is ideal for any company looking to reach new prospects with a short term strategy that has long term benefits.
What Hybrid Local SEO is Not:
Hybrid Local SEO does not rely on outdated techniques or methods, like building citations just to build them, or keyword stuffing GMB descriptions. Hybrid Local SEO is not a short cut in terms of work, but rather a shortcut in terms of results. It requires regular and extensive evaluation, including website analytics, Google Ads analytics, local keyword reports, industry and competitor statistics, social media analytics, local trend reports, technical SEO, and so much more because of its integrative nature. Hybrid Local SEO is not a simple or quick fix; it is about creating a comprehensive strategy and understanding each and every component of it. It is about having a plan that will deliver instant results while still building a strong brands over time.
What is an Example of a Hybrid Local SEO Campaign?
A Hybrid Local SEO Campaign utilizes and combines numerous lead generation and digital marketing components to achieve the best possible results for a local business in the least amount of time.
Follow our real time Hybrid Local SEO Case Study to learn more and gain insights and tips you can apply to your own business.