Digital Marketing Case Study for a Window Treatment Shutters and Blinds Retailer

Before Working With Us...

What We Did To Help

Social Media Ads & Managment

We put in many hours crafting the perfect ad creatives, videos and forms to resonate with customers and get fantastic quality leads that are easy to close for our client. 

Google Ads

Our Google Ads and PPC services created new campaign and overhauled their existing one to optimize the best bang for the buck possible.

Search Engine Optimization (SEO)

Using top SEO strategy their new website and existing Google page now rank up in the top results for many areas in and around Phoenix, AZ

Reputation Management

We have a special strategy for uplifting a clients reviews and know just how important this is to the overall digital marketing and SEO picture and their success.

Review Cards For Window Coverings Companies

NFC Enabled, Touch or Scan Review Cards

Need More Leads and Shutter Sales?

Case Study Details and Reports

Website Submissions

Analysis of Web Submission Increase and Interest Distribution

  • Percentage Increase in Submissions:
      1. There is a 125% increase in website submissions when comparing December-January to October-November.
  • Distribution of Interests in Window Coverings:
    1. Hardwood Shutters: 56.45% of total submissions showed interest in this category.
    2. Faux-Wood Blinds: 16.13% of submissions were interested in these.
    3. Roller Shades: Accounted for 14.52% of the interests.
    4. Barn Doors: 4.84% of the total submissions.
    5. Something Else: 3.23% of people were interested in other options.
    6. Cellular Shades: Also drew 3.23% interest.
    7. Zebra Shades: Interested 1.61% of the submitters.
Website Submission Percentage Of Interest In Window Coverings
Thank You Page Visits Confirming Lead Submissions

Local SEO and Maps Rankings

Now prominently featured in Google’s Local 3-Pack, this Shutters company is visible for over 26 local window coverings search terms, generating more than 90 monthly phone calls and 91 website clicks.

Google Business Profile Phone Calls For January 2024
Keyword Ranking Improvement
Shutters Near Me Map Rankings
Custom Shutters Local Map Grid Rankings

Google & Bing Rankings

The client emphasized a significant focus on ‘shutters’ as their primary product offering. Consequently, the website now ranks for over 40 keywords on page one, with ‘window shutters’ and associated terms achieving the highest rankings.

Keyword Rankings Shutters Company
Found Keywords With Page One Ranking

Reputation Management and Review Generation

We developed a straightforward yet impactful Reputation Management and Review Generation program. This initiative successfully elevated the client’s rating from 3.8 to 4.24, consistently garnering approximately 20 new 5-star reviews each month.

Graph showing Review Growth for the last 30 Days

NFC-Enabled QR Code Review Cards

We designed and implemented NFC-enabled QR Code review cards for our installers. This cutting-edge approach enables them to gather new reviews instantly on-site, following each successful installation.

Review Cards For Window Coverings Companies

Reputation Management and Review Generation

We developed a straightforward yet impactful Reputation Management and Review Generation program. This initiative successfully elevated the client’s rating from 3.8 to 4.24, consistently garnering approximately 20 new 5-star reviews each month.

Graph showing Review Growth for the last 30 Days

Google Ads Metrics & Performance

30 Day Overview of Google Ads Performance

  • 23 lead forms sent on website, and 61 phone calls
  • Cost Per Lead: $41.74

Ad Creatives and Videos

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