The Local Growth SEO Plan
This Local Growth SEO Plan is designed to do just that, grow your business. You do not need to start with the Local Essentials plan to choose this plan. The growth plan includes everything in Local Essentials and starts with optimizing your foundation, but with the added benefits of a deeper dive into your keywords, competitors, website content, and social media.
This is a well rounded plan that will earn your business its spot in Google’s 3-pack, increase your website’s organic rankings, and begin building your communities on social media.
Let’s go over the Local Growth plan in more detail.
1. Everything in Local Essentials
Improve organic website rankings and increase social media engagement.
Assuming we haven’t already, we will:
- Build your Local SEO Reporting Dashboard.
- Audit, update and optimize your Google My Business page
- Audit your website SEO (all pages) and propose changes and why.
- Setup your review generation system and management.
- Audit your current local & niche citations and fix any errors/inconsistencies, and create the missing ones.
- Setup and give you access to your reporting & Analytics.
- Perform a comprehensive keyword and competitor report to structure our strategy.
- Optimize your website conent accordingly
- Build out and optimize your social media channels.
2. Comprehensive Keyword Research & Reporting
Knowing what people are searching to find your business, and other businesses like yours, is imperative when putting together content and marketing campaigns.
There are numerous examples of where we find that our clients’ customers are searching different terms than what the business owner assumed they were searching. With this new insight, we were able to make some adjustments and produce results promptly. With a solid keyword and competitor report we will be able to create a map to reach your goals quicker and with no wasted time or efforts.
What are your customers, clients, or patients searching?
With a comprehensive keyword research report, you will be able to learn more about your customers and what they are searching to find your business. These insights also become essential when putting together your content strategy and marketing campaigns.
We will find out:
- What are the highest revenue producing search terms for your business?
- How many monthly searches are there for these terms?
- How competitive are these search terms?
- What are some search terms that aren’t as competitive that we can SEO for to get some quick wins?
- What keywords are becoming popular and showing a positive trend?
- How can we take this information and create an actionable plan?
3. Comprehensive Competitor Research & Reporting
“When you know both yourself as well as your competition, you are never in danger. To know yourself and not others, gives you half a chance of winning. Knowing neither yourself or your competition puts you in a position to lose.”
– Sun Tzu
Who is your competition and what can we learn from them and improve upon?
We don’t want to “copy” your competition, but we do want to find out what is working for them and why. Is it something we can do better? In most cases that answer is yes. The internet today is one huge example of improving upon yesterday’s standard.
Some of what we are looking for:
- Who are your competitors?
- Keyword gaps
- What are there most popular pages and why?
- What pages or content are they missing that we can capitalize on?
- What local or niche directories are they in that your business is not?
- What other backlinks do they have that we too can obtain?
- How can we take this information and create an actionable plan?
4. Website Content Optimization
The website optimization service in the Local Essential plan focuses on the main elements but not the page and post content.
We want to focus on Onsite SEO first though which is making your website as search engine friendly as possible. Basically we want to make it as easy as possible for Google and other search engines to crawl your site and to follow their best practices. Done right, we will be rewarded with higher rankings, more website traffic, and most importantly, more phone calls!
Proper onsite SEO will make your website more search engine friendly and deliver quick wins.
Ensuring your website is SEO friendly and follows Google’s best practices will ensure we are getting the most out of yours/ours marketing efforts. This step alone can produce significant and swift results.
Some of the most important elements that we will be auditing and fixing if necessary are best shown with this graphic by Reliablesoft:
5. Social Media Creation & Management
Does your social media affect or influence your SEO?
This has been debated since 2010 and there are arguments for both sides. We can say that based on our own experience and clients’ analytics that having well built social media profiles and an active presence on them will increase your visibility and improve your relevance online.
Social Media will help build your brand and improve your relevance.
This is your social media starter plan. We want to make sure you have all of the most beneficial social media channels built for your and that the message and look are consistent across the web.
We will:
- Determine the most valuable social media channels for your business and industry
- Update or optimize current ones if needed
- Help create your graphics and profile descriptions
- Make sure your computer and phone is set up to best access your social media and be alerted for any new comments etc…
- Post 2 times a week on up to 4 social media profiles
