Digital Marketing Case Study
Getting More Sales and Leads For Window Treatments Shutters and Blinds Companies
Before Working With Us...
- Running Unmanaged PPC Ads
- Website Not SEO Optimized
- Not Enough or Negative Reviews
- No Citations or Backlinks
- Hard to Find on Google Maps
- Hard to Find on Google Search
- Very Little Social Media Presence
- No Videos or Social Ads
What We Did To Help
Social Media Ads & Managment
We put in many hours crafting the perfect ad creatives, videos and forms to resonate with customers and get fantastic quality leads that are easy to close for our client.
- Setup Facebook Page
- Setup LinkedIn
- Setup TikTok
- Setup Instagram
- Facebook Sponsored Ads Campaings
- Fresh Content and Videos
- Consistant Quality Leads Avg $23 Each
Google Ads
Our Google Ads and PPC services created new campaign and overhauled their existing one to optimize the best bang for the buck possible.
- Setup Performance Max Campaign
- Overhaul Existing Smart Ads Campaign
- Daily Optimization and Managment
- Consistent Quality Leads Now Avg $43 Each
Search Engine Optimization (SEO)
Using top SEO strategy their new website and existing Google page now rank up in the top results for many areas in and around Phoenix, AZ
- Added Categories to Google Page
- Proper On-Page Local SEO Technique
- Citations and Backlinks
- Original and Informative Content Writing
- Engaging Videos on YouTube linked to Website
Reputation Management
We have a special strategy for uplifting a clients reviews and know just how important this is to the overall digital marketing and SEO picture and their success.
- Setup Dedicated Reviews Page on Website
- Designed and Printed Review Cards
- Monitor and Respond to Every Customer Review
- Encourage Old Customers to Leave Reviews
NFC Enabled, Touch or Scan Review Cards
Need More Leads and Shutter Sales?
Case Study Details and Reports
Website Submissions
Analysis of Web Submission Increase and Interest Distribution
- Percentage Increase in Submissions:
- There is a 125% increase in website submissions when comparing December-January to October-November.
- Distribution of Interests in Window Coverings:
- Hardwood Shutters: 56.45% of total submissions showed interest in this category.
- Faux-Wood Blinds: 16.13% of submissions were interested in these.
- Roller Shades: Accounted for 14.52% of the interests.
- Barn Doors: 4.84% of the total submissions.
- Something Else: 3.23% of people were interested in other options.
- Cellular Shades: Also drew 3.23% interest.
- Zebra Shades: Interested 1.61% of the submitters.
Local SEO and Maps Rankings
Now prominently featured in Google’s Local 3-Pack, this Shutters company is visible for over 26 local window coverings search terms, generating more than 90 monthly phone calls and 91 website clicks.
Google & Bing Rankings
The client emphasized a significant focus on ‘shutters’ as their primary product offering. Consequently, the website now ranks for over 40 keywords on page one, with ‘window shutters’ and associated terms achieving the highest rankings.
Reputation Management and Review Generation
We developed a straightforward yet impactful Reputation Management and Review Generation program. This initiative successfully elevated the client’s rating from 3.8 to 4.24, consistently garnering approximately 20 new 5-star reviews each month.
NFC-Enabled QR Code Review Cards
We designed and implemented NFC-enabled QR Code review cards for our installers. This cutting-edge approach enables them to gather new reviews instantly on-site, following each successful installation.
Reputation Management and Review Generation
We developed a straightforward yet impactful Reputation Management and Review Generation program. This initiative successfully elevated the client’s rating from 3.8 to 4.24, consistently garnering approximately 20 new 5-star reviews each month.
Google Ads Metrics & Performance
30 Day Overview of Google Ads Performance
- 23 lead forms sent on website, and 61 phone calls
- Cost Per Lead: $41.74
