The INSPIRED Virtual Business Split
Local SEO Strategy for Doctors, Medical Practices, & Healthcare Professionals
Overview of the "Split"
What is the INSPIRED Virtual Business Split?
The INSPIRED Virtual Business Split is a strategy that enables doctors and medical practices to increase their visibility on Google and attract new patients for services that they are struggling to rank for.
A Few Examples:
- A chiropractor that also provides physical therapy services
- A primary care physician that also provides urgent or emergency care services
- A hormone health clinic that also provides medical weight loss services
- A physical therapist that also provides pain management services
- An aesthetician that also provides laser hair removal or skin care products
These are just a few. There are hundreds of examples like these, and as a medical practice that offers a variety of healthcare services you may be able to relate.
So why is it so difficult to rank for different services my practice offers?
There are a few obstacles causing this, but the main one is your Google Business Profile’s primary category. Either you have the wrong primary category designation (very common), or the other services you provide are associated with a completely different category.
What if I have the other services I offer set up with subcategories?
That’s the way it is supposed to work but unfortunately that is often not the case. The GBP subcategories don’t hold as much weight as the primary one. AND sometimes subcategories, even ones relevant to your core competencies, can do more harm to your ranking than good.
Request a FREE No-Obligation Google Business Profile Page Audit
You will recieve a no-strings-attached audit of your Google Business Profile page with your current rankings and competitors within 8 hours of your request.
What’s included:
- Your current categories and our suggestions of which ones would work for your business best
- Your current map rankings for up to 6 keywords
- Your top 10 competitors in order based on those keywords and your location and services
- Any errors we find or other things that might be inhibiting you from coming up searches
- And, if you are interested, a fully detailed transparent strategy that we would implement for you if you wanted to work with us.
(This audit comes with no strings attached and we WILL NOT put on any email or text message marketing list.)
First Impressions Matter
Web Design That Wows
Your website is the digital storefront of your business. We ensure it leaves a lasting impression. Our custom web design services focus on creating visually appealing, user-friendly websites that not only reflect your brand’s identity but also foster engagement and drive conversions.
Creativity + Results = INSPIRED MARKETING & Design
About Us
Inspired Marketing & Design is a web design company with a focus on conversion-focused website designs and marketing strategies. Our designers are experts in creating beautiful, functional websites with modern design that can be found easily online and provide an unforgettable digital experience for your audience.
